Viewership
Fox News published a press release gloating about how Tucker Carlson Tonight is averaging some 2.8 million viewers in just its first two months – that’s up 23 percent in total viewership for the 7PM time slot.
![Viewership](https://dlbztvn8kichw.cloudfront.net/wp-content/uploads/2017/09/05091547/Viewership.jpg)
Viewership
Moreover, according to Nielsen Media Research, Carlson is even snapping more viewers than MSNBC and CNN combined.
No Chance Of Failure
While Fox News had a number of candidates to take over for The O’Reilly Factor, they decided to go with someone familiar, someone in-house. Besides, they don’t let their “talent” fail. Just by selecting insiders over some high-profile outsiders, Fox News instantly reduces any chances that a star won’t “take” with their loyal audience.
![TV Fox Carlson, Washington, USA](https://dlbztvn8kichw.cloudfront.net/wp-content/uploads/2017/09/05100220/No-Chance-Of-Failure.jpg)
No Chance Of Failure
That same audience, together with the rather consistent Fox formula and promotion, helps to minimize the sense of change for viewers tuning in all the time.