Neiman Marcus
In the 2017 financial year, deluxe retailer Neiman Marcus saw its top-of-the-line sales drop to $4.7 billion, down by 5%. Some suggested solutions were to cut 200 jobs and create a “Digital First” customer engagement program. It was rumored that the Canadian corporation, Hudson’s Bay, would have bought high-end stores, but plans later failed.
Bebe
From 2007, when artistic director Neda Mashouf resigned from the company and divorced her husband Manny Mashouf, Bebe’s profits majorly declined. Manny founded the brand in 1979 but faced many throwbacks with the recent downturn in malls and their popularity. In 2018, the operating loss was listed around $4.6 million. The business accepted to pay $65 million to close its retail stores and focus on e-commerce.