Just Free Advertising
Pelle Stellato said that the restaurant chain got more out of it than they let on. The comment read, “It would cost Arby’s more money in advertising than feeding him for life. Great business plan, pick the oldest guy in town, give him free food for life, and in return, get massive advertising.” In the same vein, Watson Joe thought that Arby’s had an ulterior motive behind it: “Why has the news announce it? Do kind acts because you want to, not because you want your 15 minutes of fame…”
To Support Veterans
We will give the company the benefit of the doubt since it has always been supportive of vets. It even often offers them free roast beef sandwiches on Veterans Day! “This country is so blessed to have such courageous and dedicated men and women willing to serve our country and defend our freedom. Feeding them on Veterans Day is just a small token of our appreciation, but we wanted them to know we’re thinking of them and supporting their mission,” said Jeff Davis, the United States Beef CEO.